How to plan, build, test and launch your digital product

Most digital products stall in the middle. Knowing the steps in order keeps you moving.

The order - Plan: one problem, one user, one clear first version. - Build: the smallest thing that solves the problem. - Test: try the main paths on a phone and a computer. - Launch: tell the people you already know first. - After: watch what people actually do.

Keep the first version small Cut anything that is not needed on day one. You can add it when people ask.

If you want the full walk-through, Build, Test & Launch Digital Products takes a product idea through requirements, building, QA and launch - and lesson 1 is a free preview.