GTM

Distribution & Go-to-Market

Name: Distribution & Go-to-Market
Price: 897.00 USD
Availability: InStock

Intermediate - 102 lessons - $897

Complete every lesson signed in and earn a certificate of completion.

From GTM fundamentals through channels, SEO, content, email, outbound, partnerships, paid, attribution, and measurement - finishing with a complete go-to-market plan.

Choose how the right customers will find you. Work through search, content, email, outbound, partnerships and paid acquisition, then connect those choices to attribution and measurement. Build a go-to-market plan you can review and adjust as you learn what brings customers in.

Yours forever. Lesson 1 is a free preview.

GTM Fundamentals

1What Go-To-Market Actually MeansFree preview7 min 2Product-Channel Fit7 min 3The GTM Motion Menu7 min 4Why Most GTM Advice Fails Small Businesses7 min 5The One Channel Rule7 min 6Distribution Is a System7 min 7The GTM Math8 min 8Your GTM Hypothesis7 min

ICP & Segmentation

9The Ideal Customer Profile7 min 10Firmographics and Situations7 min 11Segmenting by Willingness to Pay7 min 12The Trigger Moments7 min 13Where Your ICP Congregates7 min 14The Anti-ICP7 min 15Scoring Your Segments7 min 16Your ICP One-Pager7 min

Positioning for Distribution

17Positioning Travels or Dies7 min 18The Repeatable Sentence6 min 19Adapting the Message per Channel7 min 20The Category Anchor6 min 21Proof That Travels7 min 22Competitive Positioning in the Wild7 min 23Positioning Audits7 min 24Your Distribution Positioning Kit7 min

Channel Strategy

25The Channel Landscape7 min 26Owned, Earned, and Paid7 min 27Matching Channels to Your ICP7 min 28The Channel Moat Question7 min 29Testing a Channel in Two Weeks7 min 30When to Add a Second Channel7 min 31Channel Economics7 min 32Your Channel Plan7 min

SEO

33SEO for the Long Game7 min 34Search Intent Is the Strategy7 min 35Keyword Research Without the Jargon7 min 36The Hub and Spoke Model7 min 37On-Page Basics That Matter7 min 38Programmatic SEO: When It Works7 min 39Links and Authority7 min 40Technical SEO Minimums7 min 41Measuring SEO7 min 42Your Seed Keyword Map7 min

Content

43Content as an Asset7 min 44The Content Engine7 min 45Choosing Topics That Convert7 min 46The Flagship Piece7 min 47Repurposing: One to Many6 min 48AI-Assisted Content Without Slop7 min 49Distribution of Content7 min 50Content and the Email List7 min 51Measuring Content7 min 52Your Content System7 min

Email

53The List Is the Asset7 min 54List Building That Isn't Sleazy7 min 55The Welcome Sequence7 min 56The Weekly Rhythm7 min 57Launches to Your List7 min 58Segmentation and Tags7 min 59Deliverability Basics7 min 60Email Copywriting7 min 61The Numbers That Matter6 min 62Your Email Engine7 min

Outbound

63Outbound Without Being That Person7 min 64The Targeted List7 min 65The First Message7 min 66Follow-Ups That Add Value7 min 67The Volume Question6 min 68Outbound for Partnerships7 min 69Tracking and Iterating6 min 70Your Outbound Playbook7 min

Partnerships

71The Fastest Distribution Is Borrowed7 min 72Mapping Partner Ecosystems7 min 73The Partnership Pitch7 min 74Affiliate and Referral Programs7 min 75Co-Marketing That Works7 min 76Integration Partnerships7 min 77Maintaining Partnerships7 min 78Your Partner Map7 min

Paid Acquisition

79Paid Ads for Small Budgets7 min 80The Math Before the Money7 min 81Search Ads for High Intent7 min 82Social Ads for Demand Creation7 min 83Creative That Converts7 min 84Retargeting Basics7 min 85Reading Ad Metrics7 min 86Scaling What Works7 min 87Your First Hundred-Dollar Test7 min

Attribution

88The Attribution Problem7 min 89First Touch, Last Touch, and Reality7 min 90Tracking Links and UTMs7 min 91The How-Did-You-Hear Question7 min 92Attribution for Long Sales Cycles7 min 93Good-Enough Attribution7 min 94Your Attribution Setup7 min

Measurement

95The GTM Dashboard7 min 96Leading vs Lagging Indicators7 min 97CAC and Payback7 min 98Channel-By-Channel Truth7 min 99The Monthly GTM Review7 min 100Killing What Doesn't Work7 min 101Doubling Down7 min 102Your GTM Operating Rhythm7 min

Start Distribution & Go-to-Market

$897. Yours forever. Lesson 1 is a free preview.

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