Sales

Offers, Positioning & Pricing

Name: Offers, Positioning & Pricing
Price: 997.00 USD
Availability: InStock

Beginner - 92 lessons - $997

Complete every lesson signed in and earn a certificate of completion.

Position what you sell, price it premium, and say it so it lands. Ends with a complete Customer, Positioning, Offer, Price, Message, Page system.

Define who you're selling to, choose your positioning, and build an offer around what that customer values. Work through pricing, messaging and landing-page copy. If you sell services, you'll also cover packaging, scope, onboarding and delivery.

Yours forever. Lesson 1 is a free preview.

Customer

1Start With Who, Not WhatFree preview7 min 2The Customer Is Not Everyone7 min 3Jobs to Be Done8 min 4Pains, Gains, and Anxieties7 min 5Customer Research That Fits in a Week7 min 6How to Run a Customer Interview8 min 7Segmentation for Small Businesses7 min 8The Early Adopter Profile7 min 9Building an Empathy Map7 min 10Your Customer One-Pager7 min

Market

11How Big Is Big Enough?7 min 12Market Sizing for Mortals7 min 13Reading Market Trends7 min 14Competition as a Map8 min 15The Category Question7 min 16Why Markets Pay7 min 17Picking Your Beachhead7 min 18Map Your Market7 min

Positioning

19What Positioning Actually Is7 min 20Positioning vs. Branding6 min 21The Competitive Alternative7 min 22Finding Your Wedge7 min 23Positioning Against the Status Quo7 min 24The Positioning Canvas7 min 25Category Creation vs. Category Entry7 min 26Repositioning When the Market Moves7 min 27Testing Positioning Fast7 min 28Your Positioning Statement9 min

Value Proposition

29Value Is Perceived, Not Declared7 min 30The Value Proposition Formula7 min 31Features to Outcomes7 min 32Quantifying Value7 min 33Proof Beats Promises7 min 34The Elevator Test6 min 35Stress-Testing Your Value Proposition7 min 36Write Your Value Proposition7 min

Offer Architecture

37An Offer Is More Than a Product7 min 38The Components of an Offer7 min 39Bundling and Unbundling7 min 40Risk Reversal That Sells7 min 41Bonuses Without Cheapening6 min 42Honest Scarcity7 min 43Good-Better-Best7 min 44Naming Your Offer6 min 45Payment Terms and Plans7 min 46Risk Reversal6 min 47Offer Math7 min 48Build Your Offer8 min

Pricing

49Pricing Is Positioning7 min 50Three Ways to Set a Price7 min 51Anchoring and Reference Prices7 min 52Price Endings That Work6 min 53Raising Prices7 min 54Discounts Without Desperation7 min 55Freemium and Free Trials7 min 56Subscriptions vs. One-Time7 min 57The Pricing Page7 min 58Testing Prices7 min 59Pricing Mistakes That Kill Margin7 min 60Set Your Price8 min

Messaging

61Message-Market Fit7 min 62The Customer's Words7 min 63Headlines That Work7 min 64The Message Hierarchy7 min 65Voice and Tone6 min 66Writing Calls to Action6 min 67Answering Objections7 min 68Storytelling for Skeptics7 min 69Messaging Across Channels7 min 70Social Proof in Your Words7 min 71Message Testing7 min 72Your Message Bank7 min

Landing Pages

73The Job of a Landing Page7 min 74Above the Fold7 min 75The Narrative Flow7 min 76Where Proof Goes6 min 77The Pricing Section7 min 78An FAQ That Sells6 min 79Forms and Friction6 min 80Speed and Trust Signals7 min 81Landing Page Teardowns7 min 82Ship Your Landing Page8 min

Productized Services

83What a Productized Service Is7 min 84Productize or Stay Custom7 min 85Scoping the Package7 min 86Pricing a Productized Service7 min 87The Service Sales Page7 min 88Onboarding Clients at Scale7 min 89Delivery Systems7 min 90Boundaries and Scope Creep7 min 91From Service to Product7 min 92Design Your Productized Service8 min

Start Offers, Positioning & Pricing

$997. Yours forever. Lesson 1 is a free preview.

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