Launch and Learn

Share it with ten real people, not a hundred. Ask them what they tried to do, not whether they liked it. Fix the top three problems and ship again.

What to track

• How many people finished the main task.
• Where they got stuck.
• What they asked for that you didn't build.
• What you will change this week.

Worked example

Sam shares with ten couples. Six finish the main task. Two say they wished chores could repeat weekly. He doesn't build ten features. He builds repeats, ships it, and asks the same ten again.

Common mistakes

• Launching to a crowd before ten people have used it.
• Asking whether people liked it instead of what they did.
• Building every request instead of the top three.

Exercise

Pick ten people. Write the three questions you will ask about what they did. Send the link.