Where To Promote A New App Or Product When You Have No Audience

A new product with no audience has a distribution problem, not only a product problem. People cannot try what they cannot find. The goal in the first weeks is to put it in front of people who browse for new things.

For a spot on a promotion board, PLTFORM is a board where independent makers list what they built. Listing is free and every product gets its own page.

Prepare Before You Post

Write a one-line description a stranger understands, gather a few clear screenshots and make sure the link works on a phone. Have a page that says what the product does and how to start.

Directories And Boards

Product directories and promotion boards are places where people go to find new tools. Check the submission rules and any fees before choosing a listing. Write a specific description. A hypothetical example: "Booking page for dog groomers" beats "A scheduling solution".

Communities

Join communities where your audience asks questions. Help first. Share your product when it answers a question someone asked, and follow each community's rules on promotion.

Your Own Channels

Ask for feedback from people you already know through a suitable channel; do not treat an address book as permission for promotional email. Ask for honest feedback, not just clicks.

Consider Paid Placement

A paid placement can give a listing more visibility on a board for a period. Decide what you want from it, such as sign-ups or feedback, and check that your page is ready before you pay for attention.

Track What Happens

Use distinct campaign tags and check that your site analytics record them before comparing placements. Keep notes on where people came from and what they did.

If You Want A Spot On The Board The [PLTFORM](https://pltform.digitaldecided.com) board starts with a free listing: your own product page and a card on the board with a link to your app. Paid Featured and Spotlight placements put you in the Featured row on the homepage and board; Spotlight adds a larger card with up to 3 screenshots and a founder photo.

Start with the free listing, and prepare your product page, description and screenshots first. Check the paid placements on the board page before upgrading.