Branding

- 3 min read

A Brand Consistency Audit You Can Run Before A Launch Or Redesign

Check your website and channels for matching names, voice, visuals and claims, then fix the biggest mismatches first.

- 3 min read

AI Prompts For Copywriting That Keep Your Voice

How to prompt AI for first drafts, edits and checks on copy, and what to review by hand before anything is published.

- 3 min read

Brand Voice Examples: Before And After Lines You Can Learn From

See what a change of voice looks like in website copy, email and social posts, and how to apply the pattern to your own lines.

- 3 min read

How To Improve Your Copywriting With Six Weekly Drills

Practice cutting, simple wording, headlines, openers and proof, then build a personal edit checklist from your own habits.

- 3 min read

How To Plan A 12-Week Content Calendar You Can Keep To

Set a goal, choose topics, plan posts, emails and pages by week, reuse what you write and review every week.

- 3 min read

How To Set Up Your Brand Voice, Website Copy And Emails In One Pass

The order to work in when you need a voice, a message, core pages and email sequences all at once.

- 3 min read

How To Write A Brand Voice Guide You Can Hand To Anyone

Pick traits, write do and do-not rules, set tone for different situations and build a short guide others can follow.

- 3 min read

How To Write A Positioning Statement And A One-Line Pitch

Write a positioning statement, shorten it into a one-line pitch, and make your bio say the same thing in the same words.

- 3 min read

How To Write Campaign Copy That Works Across Ad, Page And Email

Keep one message from the ad to the landing page to the follow-up email so the campaign reads as a single story.

- 3 min read

How To Write Clear Headlines And Email Subject Lines

Start from the reader's purpose, pick a pattern, adapt it to your offer and test two versions before you commit.

- 3 min read

Welcome, Launch And Re-Engagement Email Sequences

What to put in a welcome, a launch and a re-engagement email sequence, how to space them and where to edit a template.

- 3 min read

What Goes On A Sales Page For A Course, Service Or Product

The sections a sales page needs, in a sensible order, and how to review each one before you publish.

- 3 min read

What To Write On Each Page Of A Small Business Website

A plain guide to what the homepage, about, services, pricing and contact pages each need to say, with a way to check your draft.

- 9 min read

Your brand is not your logo

A logo is a souvenir. The brand is what people repeat about you when you leave the room. Here's what the research says actually builds that, and how a small business can do it for free.