GTM

- 3 min read

Cold Email Sequence And Lead Scoring Templates To Start From

What a good outbound template set includes, how to adapt a sequence, scoring sheet and working table to your own market.

- 3 min read

Do You Need A Fractional GTM Engineer? What They Do And When It Fits

What a part-time GTM engineer handles, the signs you need one and how to decide between fractional help and a full-time hire.

- 3 min read

Email Warmup Schedule And What To Do If Your Domain Is Blacklisted

How to ramp sending on a new mailbox, run a preflight check before each campaign and respond if a domain lands on a blacklist.

- 3 min read

GTM Engineer Interview Questions And How To Prepare

What interviewers look for in a GTM engineer candidate, how to practice answers in writing and how to build a prep plan.

- 3 min read

How To Build An Outbound Engine That Your Team Can Run

The parts of a working outbound system, how they connect and what to document so your team can run it without you.

- 3 min read

How To Build An Outbound Sales System From Scratch

The pieces a new outbound system needs, in order: who to target, how to find them, what to send and how to measure it.

- 3 min read

How To Check SPF, DKIM And DMARC For Your Sending Domain

What SPF, DKIM and DMARC records do, how to check them for a domain you send from and what a record check cannot tell you.

- 3 min read

How To Diagnose One Sales Rep's Outbound Performance

Review a rep's lists, sequences, replies and numbers to find the few changes most likely to improve results.

- 3 min read

Outbound Sales System Health Checklist

Ten yes or no questions on targeting, domains, warmup, verification, reporting and CRM that show where outbound is leaking.

- 1 min read

So who owns your pipeline machine?

Ask three people on your team who owns the machine that produces your pipeline. You'll get three different answers. That's the problem.

- 5 min read

The 1 in Zero to One

The launch is just the first step. Launch day is one spike on a chart, and the work that matters is everything that keeps the line from falling back to zero.

- 3 min read

Why Your Clay Table Isn't Producing Usable Leads, And How To Fix The Setup

Common reasons a Clay workspace stalls: unclear tables, no fallback sources, no scoring and no CRM sync. What to check first.

- 3 min read

Why Your Cold Emails Land In Spam And What To Check First

A practical checklist for domains, DNS records, warmup and sender health when outbound email stops reaching the inbox.

- 3 min read

Why Your Outbound Isn't Booking Meetings: What To Audit First

Check list quality, targeting, sequences, deliverability and follow-up in order to find where outbound is leaking.

- 1 min read

Your first week with a fractional GTME

You don't need a six-week discovery phase. You need someone to look under the hood and tell you what's actually going on. That's what the first week is.